Yuanyuan (Gina) Cui, Professoressa Associata di Marketing presso la Coastal Carolina University, e Patrick van Esch, Professore Associato di Marketing presso la Coastal Carolina University.
Il tuo telefono vibra alle 6 del mattino. È ChatGPT: “Vedo che questa settimana vai a New York. In base alle tue preferenze, ho trovato tre ristoranti vicino al tuo hotel. Vuoi che prenoti?” Non l’hai chiesto tu. L’intelligenza artificiale conosceva semplicemente i tuoi piani grazie alla scansione del tuo calendario e delle tue email...
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